Music Industry Consultant · Nashville, TN

Patrick Thomas.Music. Media. Strategy.

Executive leadership and consulting across media, live events, and music-related ventures — with deep expertise in artist relations, content development, audience growth, and strategic partnerships.

CMA Award · Nat'l Radio Personality of the Year ACM Award · Nat'l Radio Personality of the Year 30+ Years in Music & Media

Services

Consulting services

Artist & Industry Relations

Deep relationships across country music — artists, labels, management, and press. Connecting the right people to amplify your project or brand.

Content Strategy & Development

From broadcast to digital and live platforms — building audience-driven content strategies grounded in 30 years of programming and production experience.

Audience Growth

Understanding what makes audiences stay, engage, and grow. Strategy informed by running nationally syndicated programs reaching tens of millions of listeners.

Music Publishing Guidance

Navigating publishing, licensing, and catalog strategy for emerging and established artists entering or expanding within the music industry.

Strategic Partnerships

Identifying and structuring partnerships between artists, brands, media companies, and platforms — with a track record across major and independent deals.

Talent Collaboration

Matching talent to opportunities, productions, and platforms. Informed by years of booking, hosting, and producing content with and for major country artists.

Background

Career highlights

Oct 2024 — Present

Principal

Awake for Sunrise Creative

Executive leadership and consulting across media, live events, and music-related ventures. Focus on artist and industry relations, content development, and strategic partnerships.

Consulting Media & Entertainment

May 2023 — May 2025

SVP of Broadcasting & On Air Personality

PickleJar Live

Hosted and directed “Up All Night” — a national radio show airing on 50+ stations. Earned CMA and ACM National Broadcast Personality of the Year nominations in the show’s first year of eligibility.

Broadcasting Content Strategy

Feb 2018 — Jun 2023

President

Silverfish Media

Led overall company operations for a multimedia production firm. Oversaw syndication, production, and business development across a national footprint.

Business Development Production

Jan 2014 — Jan 2018

Director of Programming

Silverfish Media

Drove creative direction and programming strategy for a startup media company that grew into a national content syndicator. Launched multiple syndicated programs and podcasts from concept to rollout.

Programming Syndication

Sep 2005 — Jan 2014

Executive Producer

Premiere Networks

Managed all facets of a top-rated nationally syndicated morning show broadcast on 90+ stations. Primary liaison to corporate stakeholders across sales, affiliates, marketing, and senior management.

Executive Production Operations

Aug 1999 — Sep 2005

Network Producer

iHeartMedia

Orchestrated the launch and expansion of The Big D and Bubba Show into national syndication. Built strong industry relationships with country music artists, record labels, and artist management.

Syndication Artist Relations