Music Industry Consultant · Nashville, TN

Patrick Thomas.Music. Media. Strategy.

Executive leadership and consulting across media, live events, and music-related ventures — with deep expertise in artist relations, content development, audience growth, and strategic partnerships. Deep understanding of music publishing, talent collaboration, and building audience-driven content across broadcast, digital, and live platforms.

CMA Award ACM Award 30+ Years

What I Do

Areas of Expertise

Artist & Industry Relations

Deep relationships across country music — artists, labels, management, and press. Connecting the right people to amplify your project or brand.

Content Strategy & Development

From broadcast to digital and live platforms — building audience-driven content strategies grounded in 30 years of programming and production experience.

Audience Growth

Understanding what makes audiences stay, engage, and grow. Strategy informed by running nationally syndicated programs reaching tens of millions of listeners.

Music Publishing Guidance

Navigating publishing, licensing, and catalog strategy for emerging and established artists entering or expanding within the music industry.

Strategic Partnerships

Identifying and structuring partnerships between artists, brands, media companies, and platforms — with a track record across major and independent deals.

Talent Collaboration

Matching talent to opportunities, productions, and platforms. Informed by years of booking, hosting, and producing content with and for major country artists.

Career

Experience

Oct 2024 — Present

Principal

Awake for Sunrise Creative

May 2023 — May 2025

SVP Broadcasting & On Air Personality

PickleJar Live

Feb 2018 — Jun 2023

President

Silverfish Media

Jan 2014 — Jan 2018

Director of Programming

Silverfish Media

Sep 2005 — Jan 2014

Executive Producer

Premiere Networks

Aug 1999 — Sep 2005

Network Producer

iHeartMedia